iPhone 16

Here's the truth: for 90% of people, this is the iPhone to buy. The A18 chip handles everything — gaming, multitasking, Apple Intelligence — without breaking a sweat. The 48MP camera takes genuinely excellent photos, and the new Camera Control gives you quick access to the viewfinder. You miss out on the telephoto lens and ProMotion display vs the Pro, but you gain lighter weight and better colours. The aluminium build feels great. If you don't zoom into photos often and don't need 120Hz, save yourself £200.